🔗 Share this article A New Branding for GBR is Revealed. The government has unveiled the visual identity for Great British Railways, representing a significant stride in its strategy to take the railways under nationalisation. A National Design and Iconic Symbol The updated branding uses a red, white and blue colour scheme to mirror the UK flag and will be used on locomotives, at railway stations, and across its online presence. Notably, the emblem is the iconic double-arrow design historically used by the national rail network and previously created in the 1960s for the former state operator. The iconic double-arrow logo was originally used by British Rail. The Introduction Strategy The phased introduction of the design, which was created internally, is scheduled to happen in phases. Travellers are scheduled to begin noticing the freshly-liveried trains on the UK rail network from the coming spring. During the month of December, the branding will be displayed at prominent stations, like London Bridge. The Journey to Public Ownership The proposed law, which will pave the way the formation of GBR, is currently making its way through the legislative process. The government has argued it is renationalising the railways so the service is "run by the passengers, operating for the public, not for private shareholders." Great British Railways will unify the running of passenger trains and tracks and signals under a unified structure. The department has stated it will unify seventeen different bodies and "cut through the problematic bureaucracy and accountability gap that continues to plague the railways." App-Based Features and Current Ownership The rollout of Great British Railways will also include a dedicated mobile application, which will enable users to see timetables and purchase journeys absent additional fees. Disabled users will also be able to use the application to book help. A concept of what the GBR app could look. A number of franchises had earlier been nationalised under the former government, such as Southeastern. There are now 7 operating companies already in public hands, covering about a one-third of journeys. In the past year, South Western Railway have been brought into public ownership, with additional operators anticipated to be added in the coming years. Ministerial and Industry Reaction "This isn't just a paint job," said the Transport Secretary. It symbolises "a new railway, casting off the problems of the previous system and focused completely on delivering a proper service for the public." Rail representatives have acknowledged the government's commitment to bettering the passenger experience. "We will carry on to collaborate with industry partners to support a seamless changeover to Great British Railways," a representative said.